Email Marketing Specialist
Company: WeatherTech
Location: Bolingbrook
Posted on: May 13, 2022
Job Description:
Email Marketing Specialist
If you're passionate about engaging with customers via copy and
eye-catching visuals, WeatherTech Direct is seeking a qualified
Email Marketing Specialist to help grow our email marketing
program. You'll assist the email marketing manager in using
customer data and insights to develop personalized segmented
campaigns to increase engagement and drive sales.
This is an exciting opportunity for a hard-working, reliable, and
teamwork-minded individual to help establish and maintain a
best-in-class CRM and email program.
As an Email Marketing Specialist you will
- At direction of CRM/Email Marketing Manager, execute email
marketing strategies and tactics in accordance with digital
marketing best practices
- Execute all aspects of the email deployment process from
pulling email audiences, uploading content, QA, launch, and
monitoring email deployments
- Build and manage email marketing campaigns to fill customer
pipeline in marketing automation system. Campaign set up should
include developing email campaign journeys/customer journeys
- Collaborate with the Email Marketing Manager and Marketing team
to partner on all email communication campaigns
- Work with the in-house creative team (designer, copywriter) to
brief for new assets and copy to test and grow retained customer
population. Having strong copywriting skills is a big
advantage
- Generate A/B testing campaigns (subject line, creative, layout,
copy, etc.) to identify profitable marketing opportunities
- Develop and execute audience segmentation based on engagement
and purchase data
- Maintain email editorial calendar, processes & reporting
- Help track key engagement metrics (deliverability, opens,
clicks, unsubscribes)
- Maintain a current understanding of email marketing as well as
email design best practices
- Perform other duties as assigned
Qualified Candidates will
- Possess a Bachelor's Degree in Marketing or related field, with
a background in digital marketing
- Have 3+ years of digital/email marketing experience, with
experience in email marketing and CRM management
- Have 3+ year of experience coding/sending emails, HTML, and
responsive design templates
- Possess Adobe Creative Suite Experience as a plus
- Demonstrate an understanding of database marketing concepts and
CRM technology (Salesforce, Hubspot, Marketo, etc.)
- Be able to work independently, while also functioning as part
of a team
- Be able to manage multiple projects concurrently with a strong
attention to detail
- Possess excellent communication and relationship building
skills, typing, spelling, and grammar skills
- Be an excellent performer; deliver high quality results
consistently
- Demonstrate a high level of professionalism and a positive
attitude
- Be authorized to work in the United States
Why you'll love working at WeatherTech DirectWeatherTech Direct is
proud to offer employees a competitive salary and benefits package,
opportunities for internal promotions and skill development, and a
clean and safe workspace. Employees are offered an array of perks
including:
- Outstanding BlueCross BlueShield of Illinois medical plans; as
well as dental, vision, short and long term disability, and
company-paid life insurance
- 401(k) with employer matching
- Paid vacation, holidays, and sick time
Keywords: WeatherTech, Bolingbrook , Email Marketing Specialist, Advertising , Bolingbrook, Illinois
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