Digital Marketing - Paid Search Analyst II

Company: Ulta Beauty
Location: Bolingbrook
Posted on: May 14, 2022

Job Description:

OVERVIEWDiscover the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our E-commerce associates sit at the cutting edge of our efforts to reimagine the future of retail. Through a full suite of new and emerging technologies, this team is creating an enhanced buying experience for guests who crave simplicity, choice, personal insights and the joy of discovery. With greater interactivity. Inspired applications of big data, AI and UI/UX. And creative that persuades and delights. All of this, with the opportunity to experience smart ideas come to life.At Ulta Beauty, we're forever imagining. Forever striving. Forever investing in next-gen-with deep and rich opportunities for ongoing learning, growth and advancement. We encourage you to take control of your career and set your own ceiling. For curious and big-picture thinkers who can flex to the need and who want to stretch themselves through courage and conviction, Ulta Beauty provides an environment perfectly suited to your ambitions. Let's build brilliant together.THE IMPACT YOU CAN HAVE:We are looking for a collaborative team player who will support the day-to-day tactical execution of our search engine marketing campaigns.This role requires someone who is highly organized, detail oriented, has excellent time and project management skills to help continuously improve the experience of our guests. In addition, we are looking for someone who is a problem solver, process optimizer and self-starter who is driven to improve always. Reporting to the Search Marketing Manager, the Paid Search Analyst II will partner with internal teams across Digital Marketing, Creative, Merchandising, and external partners to achieve business objectives. Furthermore, this individual will be communicating with our agency partners who are an extension of our team and exceptional communication skills will be required.Principle Duties and Responsibilities:

• Create evergreen ad copy for the paid search channel including research & ad writing
• Create & maintain dashboards within ads platform for measurement & QA processes
• Schedule ads and messaging across the account in line with the appropriate timing
• Provide optimization recommendations and implement changes to improve ad performance
• Perform QA checks weekly on the account to maintain ad and messaging accuracy
• Implement changes to fix any issues found within QA checks
• Research and provide promotional ad copy as needed
• Maintain rules for specific campaigns as specified
• Communicate and coordinate with multiple departments to plan and execute campaigns#LI-DF1 THE ESSENTIALS FOR SUCCESS:
  • 3+ years of experience working in paid search channel activities
  • 2+ years of experience in ecommerce ads as a part of their paid search experience
  • Experience working with Google Shopping ads, Smart Shopping, Performance Max and other feed-based advertising formats.
  • Experience concepting visual creative to accompany the text & feed-based ads
  • Experience with SEM optimization strategies for RSA, DSA and Text Ads
  • Experienced with PPC account auditing techniques for campaign and account QA processes
  • Experience with ecommerce conversion tracking / tagging, data capture & reporting processes
  • Comfortable working directly in Bing ad center, Google adwords, adwords editor and/or Google ads platform to implement campaigns, QA and report results
  • Comfortable working within a large-scale ads account on many campaigns and strategies
  • Comfortable working within a complex website and business environment
  • Hybrid in-office #LI-DF1 ABOUTAt Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty's own private label. Ulta Beauty also offers a full-service salon in every store featuring-hair, skin, brow, and make-up services.We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Keywords: Ulta Beauty, Bolingbrook , Digital Marketing - Paid Search Analyst II, Advertising , Bolingbrook, Illinois