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Manager Audience Strategy UB Media- Ulta Beauty

Company: Ulta Beauty
Location: Bolingbrook
Posted on: January 16, 2022

Job Description:


Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful. POSITION SUMMARY: In this role, you will develop and maintain a robust audience taxonomy for Ulta Beauty s retail media network, UB Media. This position will leverage Ulta Beauty s rich first party data to support performance media campaigns through audience segmentation, advanced customer insight & analytics. The Manager, Audience Strategy will bring intimate knowledge of dynamic and fast moving AdTech & MarTech landscape and will help facilitate working models and relationships with agency and external partners to deliver best in class personalized marketing capabilities and execution. Furthermore, this role will be an important contributor for improving campaign processes and audience syndication & decisioning technologies. YOU'LL ACCOMPLISH ALL OF THIS BY: Planning & Execution: Create custom audiences by campaign and channels as requiredMonitor and report on audience results and performance to prevent audience fatigue and inform future segmentation and targetingProduce and maintain guidelines for audience usage and effectiveness to be deployed by sales and campaign planning and buyingServe as a fact-finder for the current-state customer journey, both in digital engagement and in-store purchase behavior, with desire to uncover and understand major guest pain points, opportunities, and unmet needsBuilds expertise and knowledge around audience segments to help align downstream personalization strategies and tactics (content, messaging, offers, etc.) to audience needsLeverages audience and journey insights (from Reporting & Measurement) to support the planning and development of future UB Media campaigns for brand partners Collaboration: Work closely with Marketing and Data Scientists to translate business and strategy objectives into actionable and reachable audience segmentation Work closely with Sales and Account teams to understand business objectives and translate them into audience parameters Collaborate with external Ad Agency and Tech partners to align on audience targeting, criteria and LAL models to scale reach Collaborate with Digital team to sync with personalization work and onsite audience targeting Analysis & Optimization: Incorporate A/B testing, analytics, market research, and consumer insights to both assess the impact of audience segments as well as to inform future audience strategies to grow sales, engagement, and connection with our guests and brand partnersStay informed of consumer, technology, and eCommerce trends to identify new audiences and inform future strategy and prioritization Leadership Recognize and adopt best practices in Retail Media Network advertising to recommend high impact audience segments that will maximize ROAS for our brand partners Provide functional knowledge to guide on strategy, direction, and timing of future AdTech & MarTech improvements

THE ESSENTIALS FOR SUCCESS: 3-5 years of experience in digital advertising in audience creation and management at a publisher, ad network, Retail Media Network or eCommerce company Strong experience with building custom audiences based on 1P data and ability to guide the development of lookalike models Strong experience of building customer insights and analytics High proficiency and extensive experience with programmatic buying and audience development tools, including but not limited to DSP, SSP, CDP, DMP, and CRM Ability to work closely with other functions including Marketing, Campaign planning & buying, Tech & Data and Sales teams Ability to work closely with external partners and ad agencies, especially trading desks, programmatic buying teams, and digital media buyers Ability to translate business objectives and requirements into custom audience segmentations Deep understanding of the digital media landscape as well as data segmentation digital media metrics, plus a general comfort working with big data is required Comfortable working in fast-paced, growing environment, deal with ambiguity, and remain focused on execution


At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, brow, and make-up services. We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act. Associated topics: brand marketing, digital, freelance, investment, media, needs, publicist, research, roi, social media marketing

Keywords: Ulta Beauty, Bolingbrook , Manager Audience Strategy UB Media- Ulta Beauty, Executive , Bolingbrook, Illinois

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