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Member Marketing Mgr Audience Strategy- Ulta Beauty

Company: Ulta Beauty
Location: Bolingbrook
Posted on: November 25, 2022

Job Description:

OVERVIEW

Experience the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful. POSITION SUMMARY: The Member Marketing Manager, Audience Strategy role will leverage Ulta Beauty s rich first party data to provide audience expertise across the organization, through our new Audience Center of Excellence. With deep understanding of customer data, insights and analytics, this role will support owned and paid channels with strategic audiences, to deliver relevant, effective marketing campaigns. This role will be an important contributor in improving audience and campaign processes with internal and external partners. CORE JOB RESPONSIBILITIES:

  • Monitor customer metrics, insights and analytics to serve as cross-functional audience expert and advisor
  • Consider marketing campaign and channel needs, along with knowledge of customer data, analytics, segmentation and journeys, to translate business and strategic objectives into custom audiences and recommendations
  • Collaborate with internal teams and channel vendors to recommend audiences leveraging third party data and lookalike models
  • Partner with CRM, IT and channel vendors to efficiently and consistently leverage comprehensive data sets, and deliver audience data
  • Monitor and enable campaign results and audience performance against common success metrics, to inform future audiences, and drive continuous cycle of test > learn > optimize
  • Identify, champion and implement new or improved processes to enable consumer-centric decisions, and functional and efficient data support
  • Work with Analytics, IT, Product and Marketing teams to define requirements and support enhancement of the digital customer experience
  • Key partners include Integrated Marketing, Media, Channel, CRM, Analytics and IT teams REQUIREMENTS FOR CONSIDERATION:
  • Bachelor s degree in a related field (Marketing / Business)
  • Minimum of 7 years related work experience
  • Strong practical knowledge of audience segmentation and customer data, including best practices, competitive landscape and emerging trends
  • Deep understanding of digital marketing landscape and data segmentation metrics, plus a general comfort working with big data
  • Experience working with a marketing tech stack and related customer technology platforms to execute targeted campaigns across all digital properties email, web, app and connected TVs
  • Ability to understand and action complex data
  • Comfortable working in fast-paced, growing, ambiguous environment, remaining focused on execution
  • Independently partner, guide and negotiate cross-functionally internally and externally to deliver results
  • Outstanding project / time management skills and ability to prioritize to solve problems in a timely manner
  • Strong organizational skills, attention to detail and sense of urgency with aptitude for detail and accuracy
  • Excellent interpersonal, verbal and written communication skills
  • Ability to proactively coach and provide feedback to internal and external partners
    ABOUT

    At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, brow, and make-up services. We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

Keywords: Ulta Beauty, Bolingbrook , Member Marketing Mgr Audience Strategy- Ulta Beauty, Other , Bolingbrook, Illinois

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